Posts by Emily

Apple Search Ad Best Practices: Should you bid on your brand name as a keyword?

Apple Search Ad Best Practices: Should you bid on your brand name as a keyword?

The jury is still out when it comes to bidding on your own brand name as a keyword in Apple’s App Store. For some, it’s essential for successful campaigns.

How to increase app downloads?

How to increase app downloads?

Getting more app downloads is a technique and an accomplishment within itself. Nearly 2,000 apps are submitted to the Google Play Store and the Apple App Store on a daily basis, all hoping to be the next big hit.

What is ASO(App Store Optimization)?

What is ASO(App Store Optimization)?

So do you really know what App Store Optimization is? It’s the process of improving the app visibility in app stores so that the app is more often found by users and the number of downloads increases.